Full-Service Public Relations and Public Affairs Counsel & Support
We provide services to a diverse clientele, including consumer products and services and business-to-business marketers, industrial/manufacturing firms, healthcare and education institutions and organizations, utilities, professional services firms and associations, government agencies and not-for-profit organizations.
Guthrie/Mayes practice areas include:
- Counsel and Strategic Planning
- Media Relations
- Corporate Communications/Reputation Management
- Product/Services Marketing
- Public Affairs/Public Issues Management
- Governmental/Legislative Relations
- Environmental Issues Relations
- Crisis Communications Management
- Agribusiness
- Community Relations
- Employee Relations
- Special Event Planning and Execution
- Video and Publication Production
- Speech Writing and Presentation Preparation
- Financial/Investor Relations
With all clients, Guthrie/Mayes uses a team service approach ensuring that each client has the required support strength at its disposal.
Responsibility for each client and stewardship of the client's program is assigned to one of the firm's senior managers who participates in strategic planning, counsel and the execution of action plans, and who is accountable to the client for quality, effectiveness and budget management. Working under that person's direction will be other account management personnel and specialists as required.
Nothing is more important to the success of a client-agency relationship than mutual trust. To earn that trust, we pledge to our clients that we will maintain strict confidentiality of client information, deliver outstanding counsel and work at competitive prices.
Special services we provide
Public Affairs/Public Issues Management
What is on your public policy agenda? The Guthrie/Mayes Integrated Public Affairs Practice provides the complete range of public affairs services -- including direct representation with legislative and regulatory bodies at the federal, state and local levels -- supported by Kentucky's largest independent, full-service public relations firm.
The Guthrie/Mayes Public Affairs Practice team represents more than 80 combined years of government affairs and public relations experience. The relationships and credibility we've earned can be key to advancing your organization's goals.
Our government relations public affairs programming practice areas include:
- Legislative/Regulatory monitoring and analysis
- Policy development
- Direct representation
- Public issues communications management
- Grassroots mobilization
- Opinion research and evaluation
With the Guthrie/Mayes Public Affairs Practice team, you get the combination of these practice areas and our strategic public relations planning and implementation skills, including:
- Media relations, including editorial boards
- Audio-visual and publications production
- Special event planning and execution
- Crisis communications management
- Spokesperson/media training
- Speechwriting
Spokesperson/Media Training Workshops
Over the years, Guthrie/Mayes Public Relations' media training program has bolstered the confidence and improved the performance of many business and community leaders as they face cameras, microphones and notepads.
Our media training team consists of professionals who have extensive background as newspaper editors and reporters and television news directors. Their experience enables them to provide insight on every aspect of media relations -- including conducting news conferences, one-on-one interviews and crisis communication. The many subjects covered during the workshop include the development of "talking points" or key messages, answering negative (or biased) questions, staying on "your" subject, researching the reporter prior to an interview, body language and appropriate attire for television.
These day-long, hands-on workshops are designed for one to six trainees and include a "working" lunch where review and discussion occurs. Information provided in advance enables us to tailor the session closely for the current, real world circumstances of each client.
